30+ Best Guest Posting Sites To Build Backlinks & Traffic
The adage goes, “Out of sight, out of mind,” – but brands can’t afford that if they’re to be deemed successful.
Guest posting is one of the most important online marketing tactics that are still widely used to build up reputation and word of mouth (WOM) for a brand that’s trying to establish itself as a key player in its category.
It’s one of the simplest yet most high-value tactics that work by writing and publishing articles of value on other related sites.
The Idea Behind Guest Posting
The idea behind this technique is for your website to attract some of the traffic that comes to authoritative sites to promote lead generation and sales. It helps boost your rankings on major search engines, as having high-quality backlinks pointing back to your website enhances its reputation.
Plus, ranking at the top of search results has become difficult lately. One of the key factors in the process involves gauging how high your domain authority (DA) is and how many websites refer to your content and consider it authoritative. You can improve these metrics by contributing guest posts and driving backlinks, which helps rank your content and website higher faster.
You must thus target the best guest post websites with a high DA if you want your rankings and position to improve. The higher the DA, the better would be the quality of the linkbacks.
Benefits of a Great Guest Blogging Strategy
For the uninitiated or people who are still exploring this powerful strategy for brand building, let’s look at what you can expect by giving your websites those much-loved backlinks from websites of repute:
- Accessing New Audiences: There are a couple of ways through which this can be done; however, submitting blogs on related websites is still one of the most effective techniques out there. In doing so, you will attract qualified traffic that is interested in what you have to offer rather than shooting in the dark, allowing you access to a whole new audience.
- Builds Brand Value and Trust: Ever since social media and blogging went big, traditional marketing tactics have been rendered not so effective. It’s important to first build brand value and trust, which is more likely to pull more people your way.
- Lead Generation: Once you have access to that pool of new audiences and have created a strong online presence for your brand, you can expect a decrease in false positives and more qualified leads interested in what you have to offer.
However, as a marketer/brand, it’s important to understand that guest blogging is a dual-edged sword that can either make or break your brand, depending on the quality of backlinks pointing back to your website.
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